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Documents 2021-2023
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
Michael Lett Gallery produce a number of short essays to accompany their exhibitions. In the first of an ongoing series of publications, the 2021-2023 edition compiles 16 documents from some of New Zealand’s acclaimed artists and art writers.
Designed to evoke the charm of classic paperback novels, this compact publication offers an intimate reading experience. Printed on a light off-white uncoated paper stock, the contents elegantly overlay the adjacent pages.
The cover features an exposed content page, foiled in black onto ColorPlan Bright Red.
Typefaces: Times Now & Helvetica Now. -
Britomart Poetry
Designed at Inhouse
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Designers
Alexandra Turner
Photography
Samantha Totty
As part of the Auckland Writers Festival 2023, Britomart commissioned a poster series featuring five Auckland poets, displayed amongst the streets of the precinct.
The series is a celebration of words, a scattered arrangement of key phrases from each poets work.
The project extended out into flags, banners animation and ground vinyl, immersing the precinct in colour and poetry.
Typefaces: Romie & Neue Haas Grotesk -
Gordon Walters
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
In this publication by the late Francis Pound, the evolution of Gordon Walters' (1919–1995) artistic journey is meticulously traced, beginning with his student charcoal sketches in the 1930s and culminating in the revelation of his mature and iconic Koru works.
The comprehensive 464 page publication houses a 130,000 word essay accompanied by 440 high-quality reproductions. The cover features a detail of Te Whiti, one of Walters most renowned works, with blind de-bossed text onto a rich black. The palette remains monotoned as to not detract from the richness of colour within Walters works, whilst referencing his prominent contrasting black & white pieces.
The grid system is based on the structure of a work by the artist, providing a robust balanced layout, created by the artist himself. The essay is set in Signifier & with Untitled Sans set for footnotes and captions. The section opener typesetting references modernist mid-century design, prominent during Walters career.
Typefaces: Signifier & Untitled Sans -
NZ Post Identity
Designed at Inhouse
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Creative Director
Arch MacDonnell
Design Director
Toby Curnow
Designers
Alexandra Turner
Alistair McCready
Thomas Asche
Dean FosterIn 2019, NZ Post underwent the process of consolidating their 5 sub brands under one master brand. As one of New Zealand’s oldest companies, NZ Post identified the need to adapt from a mail to a delivery company, as well as creating a distinct brand presence in market.
The P symbol is an evolution of the long standing envelope icon, representing transportation & connection from one place to another. A royal dark blue was introduced into the palette, whilst retaining the well established red of NZ Post. The new palette takes its reference from historical identities of NZ Post branding & evocative of the New Zealand flag.
A custom typeface was developed inhouse by Alistair McCready, in junction with the new wordmark, to bring a strong brand presence across all communications. A lined pattern system based on the P symbol was introduced. Highly adaptable, the graphic is used to create instant brand recognition across a wide range of touch points.
Typefaces: NZ Post Sans -
ECC Summer Sale 2022
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
Full documentation still to come...
ECC is a premier lighting & furniture store based in New Zealand, renowned for its exclusive European brands. The 2022 Summer Sale campaign heroes their iconic range of products, dominating the poster, weaving between the typography.
The design system needed to be flexible to be used across a wide range of physical & digital outputs. The poster series was accompanied by digital billboards, display country-wide, and a social media marketing campaign, with animated versions of the posters.
The dual black & white monotoned approach enhanced the prominence of each products colour and texture within the street environment backdrop.
Typefaces: Helvetica Now Text -
Simon McIntyre: Then & Now
Designed at Inhouse
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Simon McIntyre’s Now & Then exhibition featured works current and historical of the acclaimed artist. Dual catalogues accompanied the exhibition, using two key artworks from an early and recent work.
Printed on to Munkin Pure 80gsm, the inverted fold allows the poster artwork on the reverse to show through on the cover.
A digital invite animation was created, to give a preview of the works on show.
Typefaces: Signifier -
The Hotel Britomart
Designed at Inhouse
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Designers
Alexandra Turner
Alistair McCready
Creative Director
Arch MacDonnell
Design Director
Toby Curnow
The Hotel Britomart, a cornerstone of Auckland’s most vibrant downtown neighbourhood is located within a nine-block precinct, bustling with energy and contrasts that make up a dynamic and diverse business community.
This idea sits at the core of The Hotel Britomart’s logo suite. It is represented through an array of squares that relate to the nine blocks’ diversity, the hotel’s brick exterior, and the irregular constellation of windows scattered across it. The logo mark is the most visible element of The Hotel Britomart visual identity. It is a universal signature across all brand touchpoints. It is a versatile graphic element that can be used in various ways; an image mask, a housing device for images, a housing for abstract graphics, and a visual metaphor.
The identity is far-reaching and embedded into the building, from wayfinding signage systems to branded pencils and notebooks. The hotel collateral features a mix of hi-fi and lo-fi materials, a signature feature of the Britomart precinct. Foil finishes on raw boxboard, one colour letterpress printing on luxurious coloured stocks. The identity is purposefully understated with attention to details that symbolically embody the hotel’s standards, quality, and future goals.
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Peddlethorp Website
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
Design Director
Toby Curnow
Developer
Dean Foster
Peddlethorp is an architecture firm based in Tāmaki Makaurau. In 2020 they underwent a redesign to their identity and website.
In approaching the rebranding, the aim was to refresh their image. A softer palette was introduced, with tones referencing some of their most prominent projects. The wordmark was set in Söhne, a modern take on Akzidenz-Grotesk, and slightly altered. It’s dominant prominence juxtaposes the soft colour palette.
With a focus on showcasing their team and process, the website was meticulously crafted to spotlight their portfolio, providing visitors with a seamless journey through their diverse range of projects. Video stills & high-quality images and engaging case studies were strategically incorporated to offer a deeper understanding of their practice.
Typefaces: Söhne -
The Architect and the Artists
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
The Architect and the Artists documents the relatively little-known collaboration between modernist architect James Hackshaw, painter Colin McCahon and sculptor Paul Dibble.
It is richly illustrated with Hackshaw’s plans, McCahon’s drawings, letters and journal entries, and photography by Bridget Hacksaw of the surviving buildings, artworks and sculptures.
This 240pp publication has singer-sewn sections on a coated stock and buckram blunt-cut hardcover with matt black foil.
Typefaces: Neue Haas Unica Pro and Pitch -
Living History
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
Living History is a small and intimate publication that features varied content from a historical essay to commissioned suites of photographic artworks.
The Hotel Britomart’s luxury suites named after Bay of Islands resortThe Landing required a promotional publication to give guests as a gift at both venues. The book needed to establish that the two properties are linked and tell the stories from both. A place steeped in cultural significance, The Bay of Islands was one of the first regions in New Zealand settled by early Māori voyagers from Polynesia. Whilst Britomart and the hotel are a prominent feature, the book’s primary focus is The Landing; its history, its taonga, and the residences and winery there today.
Mixed stocks were used, and the look and feel of the publication relate closely to the visual identity of the hotel; the colour palette, the typefaces and the array of square pictures emulating The Hotel Britomart logo and the constellation of windows that appear on the buildings façade.
Typefaces: Sailec and Heldane -
Gretchen
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
To accompany Gretchen Albretch's exhibition After Goya, a small scale publication was created to display the four feature paintings on display.
A craft stock is used on the cover, with exposed binding referencing the wooded backs of Albrecht’s handmade canvases. A gatefold is utilised to allow the four artworks to be shown at a large scale without interference from the gutter.
The gatefold falls in the middle of the semicircular artworks, followed by a close-up detail to scale on the following page. The design of the book has an intentional rawness.
Typefaces: Heldane and Söhne -
Billy Apple
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
Billy Apple®: Life / Work is the first substantial book on Billy Apple’s career. Drawing on material from over a decade in archives worldwide as well as unprecedented access to Apple’s private archive, Tina Barton chronicles how Billy Apple has developed his art over 60 years from London to New York to Auckland.
The study includes a 130,000-word text and 200 illustrations in colour, with a generous selection of reproductions of Apple’s works plus other illustrative material. The cover features front and rearview portraits from original transparencies used in an iconic 1963 artwork and acknowledges a design construct from a series of previous Apple publications.
A single-column grid is utilised for an easy reading experience and images and marginalia are dispersed throughout the essay. Extensive footnotes are also included on the page where referenced, adding a vital layer of information for the reader. Red and green title pages demarcate transitional periods in Billy's career.
Typefaces: Futura and Untitled Sans -
Deep Down
Designed at Inhouse
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Designers
Alexandra Turner
Design Director
Toby Curnow
Creative Director
Arch MacDonnell
Deep Down Wines are an organic winery from Marlborough, New Zealand. The wines are a collaboration of art and conscience. Art stems from a desire to produce fine wine while conscience reflects their mutual love of organic, complex and balanced low-intervention wines.
The identity is a graphical abstraction of the wines initials, with two large semi-circles in contrasting colours that fully wrap around the bottle. The full wrap design encourages one to interrogate the bottle. Each variety runs a pastel background colour and a key colour, carefully considered to reflect the taste and undertone notes present in the wines.
The design aimed to reflect the values of the winemakers, to create ecologically conscious wine making processes that are truly sustainable.
Typeface: Theinhardt -
Gold Medal
Designed at Inhouse
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Designers
Alexandra Turner
Design Director
Toby Curnow
Creative Director
Arch MacDonnell
The Gold Medal publication was produced for the New Zealand Institute of Architects. It recognises the life works of Jeremy Salmond, a New Zealand architect, who’s distinguished work features on many of Auckland's historical and culturally significant buildings.
The award is given annually, along with the publication, to commemorate the architects achievements. The publication documents key projects from Salmond's career in an interview format and a plate section with photography by Patrick Reynolds.
Typefaces: Graphic & Plantin.
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HOME
Designed at Inhouse
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Designers
Alexandra Turner
Creative Director
Arch MacDonnell
HOME is a New Zealand architectural magazine focusing on residential architecture, design and culture, publishing since 1936. It is produced bimonthly with themed issues, from small houses to summer retreats.
The design is an ever evolving process, each issue responding to its content and pushing the visual language of the magazine format. Colour and typography is used playfully, responding to the themes and the houses within the issue.
Typefaces: Messina Sans & Messina SerifVoyager Media Awards 2020
Best Cover Design
Best Magazine Design
Voyager Media Awards 2019
Best Magazine Design
Magazine Publishers Association 2019
Best Cover Design -
Stille
Designers
Alexandra Turner
Stille is a calligraphic serif typeface, referencing the silent influence of calligraphy within typeface design. The broader project involved researching into the significance of the transitional period from calligraphy to Gutenberg's printing press, identifying the remnants of the artform still present in typeface design today.
Stille was designed in ink, at a consistent 30° and translated into a digital typeface, remaining true to the gestures left by the hand. The junction between the serif and the steam is created by the calligraphic nib, a feature unique to Stille. The family contains the basic roman glyph of 90 glyphs, set in six weights; light, regular and bold with oblique variants.
Translation from German: Stille ~ silence, silent.DINZ Best Awards 2016
Gold in Student Category
AGDA Awards 2016
Distinction in Student Category -
Verste
Designers
Alexandra Turner
Verste is a calligraphic monospace typeface designed for body copy purposes. As part of a larger research project, reimagining calligraphy for the digital age, Verste was an exploration into the influence of the calligraphic form within typeface design. The fluid forms of the letters are juxtaposed with the monospace structure, the language of code, bringing calligraphy into a digital context.
Verste was created entirely through digital processes. Each letterform was crafted by hand with a digital stylus and developed into a functional typeface within Glyphs. Verste is characterised by the refined raw features of the calligraphic form set within the rigid monospace system. Each stroke of the letterform was handcrafted at a consistent 40° angle with a digital stylus, keeping true to the movement of their production. The 'line of the artist' reproduced in digital form.
The font contains 336 glyphs and is available in two weights: regular and oblique. Verste was designed to emphasise the calligraphic form within a digital setting. Verste was presented in a limited edition run of 26 riso printed type specimen booklets, each containing an individualised process glyph insert. Designed to display the typeface on a neutral platform in various contexts, the specimens showcase its usability and distinguishing features.
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Reimagined Calligraphy
Designers
Alexandra Turner
Reimagined calligraphy is a 210pp publication documenting a postgraduate project undertaken at the Auckland University of Technology.
This practice-based research project explores how calligraphy, an art that has always existed among the comforts of the physical plane, can be reimagined for the digital age. The research aimed to reinforce the significance of calligraphy in written communication and examines the relationship between authority and the calligraphic form.
The design of the publication was influenced by Karel Matens Printed Matter. Six editions were hand made, with french fold binding, on Zeta Natural 80gsm paper, used for calligraphy.
Typeface: Universe Bold Extended 63
Alexandra Turner 2024